As times changed, the desires of the Indian market evolved along with it. Having already had a taste of bespoke tailoring with The Darzi, the Indian consumer now demanded fine fabrics to match their increasingly refined preferences.
The Darzi realized the opportunity and found Studio Firang in 2001, launching international menswear textile brands in the Indian market. Studio Firang is widely recognized for its variety of fabrics, and ready-to-wear and handmade ethnic wear.
The quality of the fabrics offered by Studio Firang is exceptional. We have fabrics ranging from 110s to Super 250s offering clients an unmatched touch and feel. Further, Studio Firang one of the few showrooms in the world that stock 100% vicuña blazers and suiting fabrics.
Along with the variety and quality, Studio Firang also has made a name for itself with its collection of ethnic wear, from sherwanis to kurta pyjamas, indo-westerns to jawahar jacket sets. In collaboration with a team of designers, we have an array of handmade ethnic wear with threadwork, zardozi, dori, Kashmiri work and more. In a span of just 18 years, we have become a paragon of men’s formalwear and aim to break every standard set by ourselves.